HVEG Fashion Group announces the acquisition of Sassa Mode Group
Leusden, Netherlands – HVEG Group BV, operating under the name HVEG Fashion Group (“HVEG”), a leading player in the fashion industry, has successfully acquired Sassa Mode. This strategic move marks a new milestone in HVEG’s growth strategy and strengthens its position in the women’s underwear and lingerie market.
Sassa Mode will benefit from HVEG’s expertise and international network. This provides new opportunities for innovation and expansion of the product range, with HVEG committed to preserving Sassa Mode’s strong brand identity while optimizing operations for future growth.
Following the acquisition, the combined turnover in 2024 will be approximately 160 million euros, with Sassa Mode being further developed as an independent business unit. This means that Sassa Mode will retain its own European market approach. The strong infrastructure and market position, built with its own sales offices in Germany, Switzerland, the Czech Republic, and Slovakia, was a key consideration for HVEG in the acquisition.
Mike van Snek, CEO of HVEG, emphasizes the importance of this acquisition: “With the addition of Sassa Mode to our group, we can better serve our customers with a wider range and deeper expertise in the underwear and lingerie industry. We are excited about the synergies this acquisition brings and look forward to a successful collaboration.”
About Sassa Mode
Founded in 1989, Sassa Mode employs approximately 80 people. The company, based in Bad Urach in Baden-Württemberg (Germany), specializes in the development, procurement, and sale of women’s underwear and lingerie. Sassa is known for its high quality combined with an attractive price level, focusing strongly on offering excellent fits and stylish designs for the modern woman.
About HVEG Fashion Group
HVEG is a group of internationally operating fashion companies specializing in the development, procurement, and sale of Private Label fashion for women, men, children, babies, eyewear, and accessories. Additionally, HVEG is involved in various brand activities, such as MAGIC Bodyfashion, Bamboo Basics, Brams Paris, Maison de Paris, and Five2One Eyewear. With employees in the Netherlands, Germany, and supporting offices in Bangladesh, China, and Hong Kong, HVEG works daily to offer commercially viable and responsibly produced collections. HVEG’s mission is to relieve its customers by developing affordable fashion in a more sustainable way.
