HVEG Group is entering an exciting new chapter with the acquisition of FYNCH-HATTON. The established German fashion and lifestyle brand brings a distinctive identity, a strong international presence and new opportunities for growth to the group. A brand with a story of its own Founded in 1998, FYNCH-HATTON has built a distinctive identity and an […]

HVEG Group is entering an exciting new chapter with the acquisition of FYNCH-HATTON. The established German fashion and lifestyle brand brings a distinctive identity, a strong international presence and new opportunities for growth to the group.

A brand with a story of its own

Founded in 1998, FYNCH-HATTON has built a distinctive identity and an impressive international network. With more than 3,000 points of sale across over 50 countries, the brand has established a strong presence in the international fashion market.

Known for its high-quality casualwear, FYNCH-HATTON combines timeless style with contemporary designs. Attention to materials, detail and a distinctive brand identity lies at the heart of its collections, reflecting its motto: ‘made to live your story’.

Originally focused on menswear, FYNCH-HATTON has evolved into a broader lifestyle brand, expanding its offering to include womenswear, accessories and lifestyle products. Today, it holds a strong position in the affordable premium segment.

Following the acquisition, HVEG Group will have approximately 700 employees and expects to generate combined revenue of around €370 million in 2026.

New opportunities for international growth

The acquisition is an important step in HVEG Group’s buy-and-build strategy, which focuses on strengthening its international position by bringing together complementary businesses and brands. Alongside its established private-label activities, the group continues to expand its brand portfolio.

For FYNCH-HATTON, joining HVEG Group opens up new opportunities for international expansion, including entering new markets, further developing its womenswear collections and strengthening its direct-to-consumer e-commerce activities.

There are also opportunities to combine expertise and resources behind the scenes. Both companies see potential for closer collaboration in sourcing, logistics, IT, finance, HR and sustainability. HVEG Group’s international infrastructure and expertise will provide a solid foundation for FYNCH-HATTON’s future ambitions.

Growing together while staying true to the brand

HVEG Group’s acquisition strategy is not simply about growth. Preserving the identity, entrepreneurial spirit and market position of the brands joining the group is equally important. FYNCH-HATTON will therefore continue to build on its distinctive character, supported by the resources and expertise of a larger international organisation.

Mike van Snek, CEO of HVEG Group, looks forward to the partnership:

“FYNCH-HATTON is a strong, internationally recognised lifestyle brand and a valuable addition to our group. It has a distinctive identity, a solid position in the German market and significant potential for further international growth. We see considerable opportunities to build on each other’s strengths, while preserving FYNCH-HATTON’s identity and entrepreneurial spirit.”

For Roger Brandts, founder of FYNCH-HATTON, the partnership marks a significant moment in the brand’s journey:.

“Behind FYNCH-HATTON lies a true story, a great passion for our products and a clear vision for the future. I knew that further growth would require a solid foundation. Finding exactly the right partner makes me incredibly proud. I feel a great responsibility towards this brand and the people who shape it every day. With HVEG by our side, we will continue writing this success story together.”

The acquisition brings together two businesses with their own expertise, experience and ambitions. For HVEG Group, it marks another step in its international expansion. For FYNCH-HATTON, it opens a new chapter, combining the strength of its established identity with fresh opportunities for the future.