Bamboo Basics is a fast-growing premium underwear brand. Antoine Huizinga, former Managing Director at Björn Borg, will take on the role of Head of Sales at Bamboo Basics. In this role, he will shape the further expansion of Bamboo Basics both domestically and internationally. Huizinga believes in the brand’s vision, high customer appreciation, and its […]

Bamboo Basics is a fast-growing premium underwear brand. Antoine Huizinga, former Managing Director at Björn Borg, will take on the role of Head of Sales at Bamboo Basics. In this role, he will shape the further expansion of Bamboo Basics both domestically and internationally. Huizinga believes in the brand’s vision, high customer appreciation, and its ‘business as a force for good’ model.

“We are thrilled that Antoine has chosen to commit to Bamboo Basics. Antoine brings fantastic experience and knowledge, gained in various sales, marketing, and management roles, including at Puma and Björn Borg,” said Michiel Stapper, member of the management team at HVEG and one of the driving forces behind Bamboo Basics.

Huizinga added: “I am impressed by the genuine drive, the appreciation customers have for the brand, and the comfort of the products. Additionally, I was struck by the passionate entrepreneurship within the Bamboo Basics team at HVEG Fashion Group, the parent company of this fast-growing underwear brand. In December, they were even awarded Best Product of the Year in the Sustainable Fashion category.”

Antoine Huizinga has started his new role at Bamboo Basics effective immediately.