Leusden, 19 december 2024 – HVEG Fashion Group (HVEG), the new owner of RNF Group (RNF), has also acquired W Fashion Group (WFG). These acquisitions align seamlessly with HVEG’s growth strategy and ambition to combine private labels, brands, and licenses to strengthen its position in the fashion industry. With this strategic expansion, the combined revenue in 2024 is expected to reach approximately 315 million euros, and HVEG will have around 600 employees1.
With the acquisition of WFG in Maastricht, HVEG expands its product range and customer portfolio. WFG offers clothing and sportswear through licenses such as Lotto (Benelux) and the workwear license Stanley (EU) for clothing and shoes. Through Lumas International, a subsidiary of WFG, they supply home textiles including duvet covers, kitchen, and bath textiles. The integration of WFG within HVEG provides both companies the opportunity to benefit from each other’s knowledge and experience, becoming an even stronger player in the European fashion market2.
With the announcement of the WFG transaction, HVEG confirms the completion of the previously announced acquisition of RNF, which was pending approval by the Authority for Consumers and Markets (ACM). RNF, known for the international fashion brand Mexx, is a prominent international player in the footwear and clothing industry. In addition to the Mexx brand, they carry the brands Fred de la Bretoniere and Shabbies Amsterdam, as well as licenses for brands such as Umbro (Benelux) and Pantofola d’Oro (Benelux and DACH)3.
Mike van Snek, CEO of HVEG, explains: “We are excited about the excellent fit between WFG, RNF, and HVEG. The synergy benefits and growth potential are enormous. Our strategy is aimed at further diversifying our business activities so that we form a solid group of unique business units, each with its own product or brand focus. This allows us to optimally respond to the continuous changes we face. In this way, we can better meet the needs of our international key accounts as a one-stop-shop4.”
After the acquisitions, WFG and RNF will continue to operate as independent business units within HVEG. Both fashion companies will retain their own market approach and organization but will benefit from the expertise within HVEG to become stronger together5.
HVEG Fashion Group consists of several renowned Dutch and German fashion and accessories companies. On behalf of clients, the group designs, develops, and produces private-label fashion for women, men, children, babies, and accessories. Additionally, it carries several brands, including MAGIC Bodyfashion, Sassa, Bamboo Basics, and Brams Paris. HVEG’s mission is to relieve its customers by developing affordable fashion in a more sustainable way6.
