Low Land Fashion, which contributes to HVEG Fashion Group’s international sourcing and product development activities for European retail partners, has earned the Grüner Knopf certification — a German government initiative that sets recognised standards for social and environmental responsibility in the textile industry.
Based in Leusden in the Netherlands, Low Land Fashion develops and sources private label fashion collections across multiple product categories. The company works closely with international manufacturing partners to coordinate product development, sourcing, and production for retail programmes across Europe. By operating at the intersection of retailers and suppliers, Low Land Fashion plays a key role in translating commercial concepts into scalable production across global supply chains.
What the Grüner Knopf label represents
Grüner Knopf is a certification programme introduced by the German federal government to promote higher standards across global textile supply chains. The name, which translates as ‘Green Button’, refers to a scheme administered by the German Federal Ministry for Economic Cooperation and Development (BMZ) that has become a recognised benchmark in the German and wider European apparel market.
Companies seeking certification must demonstrate that they have robust systems in place to identify and address risks related to labour conditions and environmental impact throughout their sourcing activities. This includes implementing due diligence procedures, working with suppliers to improve standards where necessary, and monitoring progress over time. Compliance with these requirements is verified by independent certification bodies.
Why this certification matters
The textile industry increasingly faces expectations from retailers, regulators, and consumers to demonstrate greater transparency and accountability in global supply chains. Certifications such as Grüner Knopf help companies structure their due diligence processes and provide external verification that recognised standards are being applied.
For Low Land Fashion, earning the certification marks an important step in further strengthening oversight of its sourcing network and supporting retail partners that operate in markets where recognised compliance standards are becoming increasingly important.
Progress within HVEG Fashion Group
Low Land Fashion operates within HVEG Fashion Group, where several specialised companies support international retailers with the design, development, and sourcing of apparel collections. Initiatives such as the Grüner Knopf certification contribute to the group’s broader ambition to continuously improve how products are sourced and produced — in line with HVEG’s principle of Better Every Day.
For further information, please contact Lydia de Fluiter, Executive Assistant at HVEG Group, at [email protected]
