HVEG Brands Group has published its first Impact Report, offering a transparent overview of how the organisation is working to better understand and manage its environmental and social impact. The report marks an important starting point in a longer journey: building stronger comfort-focused brands while making more conscious choices across materials, suppliers, and operations.
The report focuses primarily on the group’s three core brands — Bamboo Basics, Brams Paris, and Maison de Paris — and highlights the first steps taken in 2024 to map materials, measure impact, and strengthen transparency throughout the supply chain.
Emma van Vilsteren, Corporate Responsibility Officer at HVEG Brands Group, explains the importance of this first milestone:
“In 2024, we took important initial steps to better understand our impact. Mapping the materials used across two of our brands has given us valuable insight into where we stand today. While we have not yet established full baseline measurements, this work provides a clear starting point for meaningful progress in the years ahead.”
Building a clearer picture of materials and impact
One of the most important achievements in 2024 was the completion of a baseline measurement of the materials used across Bamboo Basics and Brams Paris. This provides the first structured overview of the fibres and materials used across the collections and will serve as the foundation for future improvement targets.
At Bamboo Basics, for example, the majority of products are made using bamboo viscose, complemented by materials such as cotton, elastane, polyamide, and lyocell. Understanding the precise composition of products is a critical step in identifying opportunities to improve material choices over time.
The report also highlights several materials that already play an important role within the group’s collections, including FSC-certified bamboo viscose, organic cotton, REFIBRA™ lyocell, and recycled polyester fibres such as Repreve.
Taking the first steps in measuring environmental impact
In 2024, HVEG Brands Group also began working with the Life Cycle Assessment (LCA) platform bAwear to better understand the environmental footprint of its products.
The first assessments were completed for one Bamboo Basics product and one Brams Paris product. Conducting these calculations required detailed collaboration between the Corporate Responsibility team, buyers, merchandising teams, and suppliers to collect supply chain data.
These first LCAs provide an initial benchmark for greenhouse gas emissions, water use, energy consumption, and land use associated with the products measured. In 2025, the group plans to expand this work significantly, with the ambition of conducting LCAs covering 50% of the revenue of each core brand.
Strengthening working conditions in the supply chain
Improving working conditions across the supply chain remains another important focus area. HVEG Brands Group works with factories that follow the group’s Code of Conduct and requires suppliers to participate in recognised social compliance programmes, including amfori BSCI.
In 2024, 62.7% of the final product factories the group works with achieved a BSCI rating of A or B, meeting the target set for the year. The group aims to increase this to 70% in 2025 and 80% in 2026, excluding factories located in China, where working hour regulations often make higher BSCI ratings more difficult to achieve.
Increasing transparency in the supply chain
Another priority is improving visibility across the supply chain. In 2024, HVEG Brands Group achieved full visibility of Tier 1 suppliers and identified 93% of Tier 2 suppliers, such as fabric manufacturers.
The next step is to expand this visibility further upstream in the value chain. The long-term goal is to identify and map Tier 3 and Tier 4 suppliers — including yarn producers and raw material processing — creating a more transparent and traceable supply chain.
Building a culture of responsibility within the organisation
Beyond products and suppliers, the report also highlights developments within the organisation itself. HVEG Brands Group conducts an annual Culture Scan among employees to monitor engagement and alignment with the company’s core values.
In 2024, the survey achieved a response rate of 93%, reflecting strong engagement across the organisation. The results provide insights into areas such as collaboration, communication, and the role sustainability plays within the company culture.
Partnership with Trees for All
The report also highlights a new partnership between Bamboo Basics and the Dutch non-profit organisation Trees for All. Through this partnership, the brand supports forest restoration projects and biodiversity initiatives.
In 2024, Bamboo Basics contributed to the creation of a new Jubilee Forest in the Pompveld nature reserve in North Brabant. The project will transform former agricultural land into ten hectares of new forest, connecting existing natural areas and creating new habitats for wildlife.
Looking ahead
While the first Impact Report provides insight into what has already been achieved, it also outlines the work that still lies ahead. In the coming years, HVEG Brands Group plans to expand its impact measurements, further improve material choices, increase supply chain transparency, and strengthen social compliance across its supplier network.
The full Impact Report can be read by clicking the link below.
For further information, please contact Lydia de Fluiter, Executive Assistant at HVEG Group, at [email protected]
